Decentralization refers to the transfer of control and decision-making from a centralized entity (individual, organization, or group thereof) to a distributed network. For far to long the internet has been centralized now we have individuals sharing control and adding their own blocks to the chain. This was represented in the identity by a large color palette made out of bright unique gradients that evolve and transform. These values are reinforced by the patterns and blocks representing the blockchain. The layout represents the idea of a decentralized Internet. From the people to the people.