Smith & Son Builders strives to provide their clients with the highest level of quality construction while maintaining second-to-none professionalism. We started with the logo design when we thought about homebuilders and floor plans, the S is transformed just like every floor plan design. The challenge was not only to create an identity that stands out from the dullness of business identities in the market but to express and capture the uniqueness and modern position of Smith & Son Homebuilders that embody the liveliness of each building they build and design.